If you’ve served or led for any length of time, then you’ve probably watched a key initiative come up short. Maybe a ministry plan was doomed from the start. Perhaps it was slowly and quietly smothered by competing priorities.
What happened? The whirlwind of day-to-day activities consumed most of your time and energy, leaving little margin for important and strategic things.
Ministry 4DX is the application of Franklin Covey’s 4 Disciplines of Execution (4DX) to church growth and revitalization. It leads your team to execute on your most important strategic priorities in the midst of the whirlwind. 4DX includes:
- Discipline #1 – Focus on the wildly important
- Discipline #2 – Act on the lead measure.
- Discipline #3 – Create a compelling scoreboard.
- Discipline #4 – Create a cadence of accountability.
Create a compelling scoreboard. Since each ministry area or department has 1 or 2 wildly important goals (WIGs), it makes sense that each team will use a scoreboard that measures important lead measures for those goals.
The key idea is to take weekly stock of several lead measures, then show the lag measure they impact. Over time, positive movement in the lead measures should impact the lag measure (attendance, participation, etc.) in the right direction.
For example, a departmental scorecard for community might have five lead measures for new leaders and groups that point to one lag measure—attendance. The team’s time and energy is spent on the first five items with the expectation that average attendance will go up.
Create a cadence of accountability. Each ministry area or department can schedule weekly LAUNCH meetings to help create a cadence of accountability.
Typical meetings are no more than 20 minutes and include quick reports from everyone. Here’s a typical agenda:
- Pray for each other.
- What are the 1-3 most important things I can do this week to impact the scoreboard?
- Report on last week’s commitments.
- Review and update the scoreboard.
- Make commitments for next week.
So what’s the Big Idea?
Use 4DX to execute on your most important strategic priorities in the midst of the whirlwind. Create a compelling scoreboard and a cadence of accountability.
- Sample Summary Scoreboard
- Sample Departmental Scoreboard
- LAUNCH Meeting Agenda
- The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling
- 4DX Overview on YouTube
- “Ministry 4DX, Part 1” on Serve. Grow. Lead.
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